Sure Petcare News Stories

21st July 2022

Sure Petcare Receives Reader’s Digest Editor’s Choice Award for Pet Technology Products

23rd November 2020

MADISON, N.J., Nov. 23, 2020 – Sure Petcare®, the leading pet technology specialist, today announced that they have received the Editor’s Choice Award from New York based Reader’s Digest Magazine for Best New Dog’s Gadget for the SUREFLAP® Microchip Pet Door and SUREFEED® Microchip Pet Feeder. These products were selected for their innovative microchip-activated technology and ease of use for dog owners. “We are delighted to be honored by Reader’s Digest for our SUREFLAP Microchip Pet Door and SUREFEED Microchip Pet Feeder, as it recognizes the work of our dedicated team,” said David Hallas,

Sure Petcare U.S. Survey Results Show Impact of Pandemic on Pet Owner Behavior

27th October 2020

MADISON, N.J. – Oct. 27, 2020 -- Sure Petcare, the pet technology specialist, today announced U.S. survey results, which showed noticeable changes in the relationship between dog owners and dogs during the ongoing COVID-19 pandemic. The survey indicated that pet owners, who now work from home, are concerned about leaving their pets once they eventually return to the office.

Sure Petcare Showcases Pet Technology at Pet & Animal Expo in Bay of Plenty

23rd September 2020

Sure Petcare, the leading pet technology specialist, will debut its latest in pet technology, the SUREFEED® Microchip Pet Feeder Connect and ANIMO® dog behaviour and activity monitor, at the Pet & Animal Expo held at the Bay Park, Mt Maunganui on 3 and 4th October 2020. Additionally, visitors also will have the opportunity to win a SURE PETCARE™ product of their choice.

Magazine Awards Competition

2nd September 2020

Sure Petcare connected products have been honored in Magazine Awards Competition. The SUREFLAP® Microchip Pet Door and the SUREFLAP® DualScan Microchip Cat Door were chosen to receive two honors in the category of Microchip Pet Doors.

Sure Petcare shortlisted in Electronics Industry Awards 2020

24th June 2020

Our SureFeed Microchip Pet Feeder Connect has been shortlisted in the Internet of Things Product of the Year category of the Electronics Industry Awards 2020.

How to support your pets during coronavirus confinement

13th May 2020

As our everyday routines are broken, reshaped or even turned upside down due to the coronavirus pandemic, it can be easy to forget that our pets are going through similar levels of upheaval.

Sure Petcare contributes 10% of all consumer sales made via Sure Petcare’s US website

4th May 2020

THIS INITIATIVE HAS NOW ENDED. We’re contributing 10% of all consumer sales made via Sure Petcare’s US website to the American Red Cross to help support the fantastic work they are doing during the COVID-19 pandemic.

Microchip Pet Feeder Connect shortlisted in National Technology Awards

19th February 2020

The SureFeed Microchip Pet Feeder Connect has been shortlisted for Consumer Product of the Year in the 2020 National Technology Awards.

Hedgehog houses upgraded with Microchip Cat Doors

13th February 2020

Jennifer Woodward has been using our Microchip Cat Doors to help protect and manage the hedgehogs that she rescues and houses until they are well or old enough to be released back into the wild. We got in touch with her to find out more about her hedgehog rescue service and how the cat doors are helping the hedgehogs in her care.

Study from Sure Petcare on pet obesity points finger at ‘pet pilferers’ and accidental overfeeding

6th January 2020

Nearly half (44%) of all pet owners have caught their pets stealing from a co-habiting animal’s bowl, according to the results of a study on pet obesity undertaken by Sure Petcare, the pet technology specialist. The study also found almost three in four (72%) owners had over-fed their pets, while two thirds (64%) of pet owners had never used weighing scales to measure out their pet’s food.

Survey reveals the seasonal buying habits of pet owners

23rd October 2019

We know that many people consider their pets to be part of the family so we decided to conduct a survey to discover how much owners might be spending on their pets this holiday season and the types of presents they might be buying. Here’s what we found.

Sure Petcare to Showcase SureFeed Microchip Pet Feeder Connect at the 2019 American Association of Feline Practitioners Conference

21st October 2019

Sure Petcare, the pet technology specialist, today announced that it will be showcasing the newest addition to its connected product range, the SureFeed Microchip Pet Feeder Connect, at the 2019 American Association of Feline Practitioners (AAFP) Conference, held in San Francisco from October 31 through November 3, 2019.

A holiday gift for a happy and healthy pet

17th October 2019

From monitoring the food portions of famished felines to preventing a devious dog tucking in to another pet’s dinner, the SureFeed Microchip Pet Feeder Connect from Sure Petcare, the pet technology specialist, today announced the perfect holiday gift to help keep four-legged friends healthy and give owners peace of mind.

Animo app update

7th October 2019

Animo, our activity and behavior monitor for dogs, has had an app refresh, making it more intuitive and easier to navigate. Here’s what’s new.

Win a bundle of Sure Petcare products and a hamper for your pet sitter!

15th August 2019

Do you have a pet sitter you would like to thank for caring for your pet while you were on vacation? Does your pet sitter go that extra mile to make sure your pet stays happy and comfortable? Do you want the chance to win a fantastic prize for both you and your pet sitter?

Sure Petcare Launches SureFeed® Microchip Pet Feeder Connect

22nd July 2019

New connected feeder helps pet owners monitor and understand eating behavior of pets.

Sure Petcare Supports Annual Celebration & Cat Fashion Show Benefiting Mayor’s Alliance for NYC’s Animals

9th July 2019

Sure Petcare is among several U.S. pet industry manufacturers who will contribute to this year’s Annual Celebration & Cat Fashion Show benefiting the Mayor’s Alliance for NYC’s Animals. The annual fundraiser, which is being held at the Algonquin Hotel in New York on August 1, 2019, will be hosted by celebrity cat, “Hamlet.”

Sure Petcare Introduces Latest Feline Pet Technology Products at 18th Annual European ISFM Congress

24th June 2019

New connected feeder helps owners monitor pet food consumption and feeding patterns using the Sure Petcare app.

Veterinary nurse praises the SureFeed Microchip Pet Feeder

10th April 2019

Georgia Woods RVN CertCFVHNut has been recommending the SureFeed Microchip Pet Feeder to her clients. We got in touch with her to find out more.

National Pet Month focuses on how pets can help mental health

3rd April 2019

This year, National Pet Month is running from 1st April to 6th May with a focus on how pets can help our mental health. We take a look at how our pets can help to keep us calm and relaxed.

Sure Petcare to share first view of connected Pet Feeder at Heimtiermesse Munich

12th March 2019

Cambridge, UK (12 March 2019) Sure Petcare, the leading pet technology specialist, will be showing the latest in pet tech, the SureFeed Microchip Pet Feeder Connect, for the first time at the Heimtiermesse München Pet Show held on 16 and 17 March 2019, at the MTC World of Fashion House 1, Munich.

Sure Petcare’s view from CES

25th February 2019

Sure Petcare attended CES in Las Vegas for the first time in January, with over 180,00 technology buyers, journalists and enthusiasts visiting over 4000 companies in attendance.

Sure Petcare to highlight the future of pet technology at CES 2019

7th January 2019

Sure Petcare, the pet tech specialist, will be sharing the latest in pet technology at a special press conference at CES 2019 on Wednesday 9th January 2019.

It’s been an exciting year for Sure Petcare

19th December 2018

We’ve had an exciting, eventful year here at Sure Petcare, so we thought we’d take a look back at 2018’s highlights.

Win a Sure Petcare bundle in our final #FestiveFridays contest

14th December 2018

It’s the last instalment of our #FestiveFridays contest and we’re giving you the chance to win a bundle of Sure Petcare products to kit out your whole fur family! The prize bundle includes:

Win a bundle of dog goodies in our #FestiveFridays contest

7th December 2018

It’s week two of our #FestiveFridays contest and this time we have a bundle of dog goodies to give away. You could win all of these great prizes!

Sure Petcare to share how data can help pets and owners at CES

3rd December 2018

We’ll be attending CES for the first time on 8-12 January 2019, showcasing our connected products whose data can help pet owners keep on top of their animal’s health and wellbeing. Our connected pet doors, activity and behavior monitor for dogs and soon to be launched connected feeder will all be featured at CES on booth #42367.

Win a bundle of cat goodies in week one of our #FestiveFridays contest

30th November 2018

Today we are launching our #FestiveFridays contest on the Sure Petcare Facebook page, giving cat owners the chance to win a bundle of goodies.

A greater understanding of your dog's behaviour and wellbeing

28th November 2018

Pet product specialist Sure Petcare today announced the launch of Animo, the lifelong activity and behavior monitor which learns and accurately interprets the unique behaviour and activity patterns of a dog.

Sure Petcare to showcase connected product ecosystem at CES

26th November 2018

Sure Petcare will be attending CES in Las Vegas for the first time on 8-11 January 2019. For 50 years CES has been a gathering place for next-generation innovations, making it the ideal event for us to showcase our connected product ecosystem; a suite of smart pet products which are designed to work together to offer pet owners a proactive way to care for their pets.

Sure Petcare raises £225 for Battersea in silent auction

8th November 2018

Battersea held its glitzy Collar and Coats Gala Ball on 1st November at Battersea Evolution in London. Celebrating its tenth year, the black-tie event attracted celebrities such as Dame Jaquelin Wilson and TV doctor Christian Jessen, who noted the health benefits of owning a dog, particularly for young people with learning difficulties.

Halloween bake sale raises £80 for iCatCare

31st October 2018

At Sure Petcare we held a Halloween bake sale today with all proceeds going to iCatCare (International Cat Care). We were pleased to have raised £80 for this fantastic charity, which is passionate about improving the care of all cats, both owned and unowned.

Sure Petcare supports Wood Green's Dog's Day Out

31st October 2018

Sure Petcare, the leading pet technology specialist, will be supporting Wood Green, The Animal Charity’s “Dog’s Day Out”, to be held at Wood Green, Godmanchester on Sunday 11 November 2018.

The most advanced cat door ever is now available

4th October 2018

Pet product specialist Sure Petcare today announced the availability of the most advanced cat door ever, the Microchip Cat Door Connect.

Cambridge Cat Lovers Cocktail party raises £540 for International Cat Care

25th June 2018

More than 30 cat lovers joined a special cat themed cocktail party held at Cambridge Cat Clinic, on Thursday 21 June at the Cambridge Cat Clinic in Fulbourn.

Win a Hamper in our Easter Egg Hunt Contest

26th March 2018

It’s contest time, and what better way to prepare for the Easter weekend than with an Easter Egg Hunt! We’ve hidden four Sure Petcare Easter Eggs in our blog for you to find. Each egg is stamped with a different code, simply find all four eggs and tell us the codes for your chance to win a hamper of goodies.

Hoshi’s House resident finds new home

8th March 2018

Last year we sponsored a summer house in the cat section of the Godmanchester branch of Wood Green, the Animals Charity. Hoshi’s House, as the summer house is known, is in its own enclosure and is designed for cats who need their own space while they wait for a new home. Its most recent resident, Chase, has now found a new home after spending three months in the house.

Keeping your pet hydrated in line with World Kidney Day

1st March 2018

World Kidney Day is on the 8th March, a day highlighting the importance of caring for our kidneys. Drinking plenty of water is one of the ways to keep our kidneys healthy, and the same goes for our pets.

Personalised SureFeed Microchip Pet Feeder Contest Results

19th February 2018

The SureFeed Microchip Pet Feeder is designed to be used by a specific pet, so it’s the perfect product to personalise. We’ve seen quite a few customers personalise their own feeders with their pets’ names. We loved this idea, so we decided to host a contest on our Facebook page to give cat owners the chance to win personalised feeders for their entire feline family.

Sure Petcare's parent brand changes name

14th February 2018

Allflex Group, parent brand of Allflex, SCR, Biomark and Sure Petcare, has changed its name to Antelliq; further strengthening its position as the World’s Leading Animal Intelligence Group.

Get happiness from your pet on Blue Monday

8th January 2018

The third Monday in January is often referred to as Blue Monday, but if we turn to our pets, we’ll realise there’s nothing to be depressed about. Any pet owner will understand the happiness their pet brings them; after all, it’s one of the main reasons for having a pet. Here we pinpoint exactly what it is that makes us smile about our pets.

Sure Petcare's Microchip Pet Door Connect

4th January 2018

Using the Sure Petcare app pet owners will be able to monitor pet activity, lock and unlock the pet door, receive intruder alerts and gain insight into their pets’ behav-ior from anywhere via their smartphone.

SureFeed Microchip Pet Feeder aids snowshoe hare research project

3rd January 2018

Yasmine is a PhD student in the Biology department at the University of Alberta. She has been conducting research on the influence of food on snowshoe hare behaviour, survival and reproduction in Northern Canada. When she came across the SureFeed Microchip Pet Feeder, she knew she had found the ideal food bowl to help support her research.

Sure Petcare’s 24 Days of Christmas 2017

4th December 2017

Join us for the 24 days of Christmas on the Sure Petcare Facebook page! We have loads of great prizes to be won each day between now and Christmas Eve.

Sure Petcare Sponsors New Cat Summer House at Wood Green, The Animals Charity

15th November 2017

Sure Petcare has sponsored a new summer house in the cat section of Wood Green, The Animals Charity Godmanchester centre in Cambridgeshire.

SureFlap changes its name to Sure Petcare in line with future strategy

11th September 2017

SureFlap, the pet technology specialist, today announced that it has changed its name to Sure Petcare. The move is part of a rebranding initiative to better align the company’s name with its future strategy to expand its connected product range.

SureFlap products – they’re not just for pets!

16th August 2016

Bristol Zoo Gardens is the fifth oldest zoo in the world and first opened its doors to the public on Monday 11 July 1836. Since then it has helped save over 175 species from extinction, shown 40 million school aged children the value of nature for human society and has given more than 90 million visitors a great day out. The site is owned and operated by Bristol Zoological Society; a conservation and education charity.

Pet feeding habits inspire the new SureFeed Sealed Pet Bowl

8th January 2016

We surveyed 1,420 cat and dog owners to gain an insight into the feeding habits of household pets.

Change Country

News