SureFlap News

Sure Petcare Announces Launch of New FELAQUA CONNECT

23rd March 2021

Smart Device Accurately Monitors your Cat’s Drinking Behaviour: CAMBRIDGE, UK (Mar. 2020) -- Sure Petcare, the leading pet technology specialist, has announced today the launch of its latest product in its connected range, FELAQUA CONNECT - a unique water delivery and drinking monitoring system for cats.

Sure Petcare Showcases Pet Technology at Pet & Animal Expo in Bay of Plenty

23rd September 2020

Sure Petcare, the leading pet technology specialist, will debut its latest in pet technology, the SUREFEED® Microchip Pet Feeder Connect and ANIMO® dog behaviour and activity monitor, at the Pet & Animal Expo held at the Bay Park, Mt Maunganui on 3 and 4th October 2020. Additionally, visitors also will have the opportunity to win a SURE PETCARE™ product of their choice.

Sure Petcare shortlisted in Electronics Industry Awards 2020

24th June 2020

Our SureFeed Microchip Pet Feeder Connect has been shortlisted in the Internet of Things Product of the Year category of the Electronics Industry Awards 2020.

The latest on pet microchipping

11th June 2020

Since April 2016, the microchipping of dogs in the UK has been a requirement by law, and vets and shelters recommend microchipping cats, as well as dogs, as the most effective form of pet identification. Here we take a look at the latest views on microchipping from dog and cat owners.

How to support your pets during coronavirus confinement

13th May 2020

As our everyday routines are broken, reshaped or even turned upside down due to the coronavirus pandemic, it can be easy to forget that our pets are going through similar levels of upheaval.

Sure Petcare contributes 10% of all consumer sales made via Sure Petcare’s UK website

4th May 2020

THIS INITIATIVE HAS NOW ENDED. We’re contributing 10% of all consumer sales made via Sure Petcare’s UK website to the NHS Charities Together to help support the fantastic work they are doing during the COVID-19 pandemic.

Microchip Pet Feeder Connect shortlisted in National Technology Awards

19th February 2020

The SureFeed Microchip Pet Feeder Connect has been shortlisted for Consumer Product of the Year in the 2020 National Technology Awards.

Hedgehog houses upgraded with Microchip Cat Flaps

13th February 2020

Jennifer Woodward has been using our Microchip Cat Flaps to help protect and manage the hedgehogs that she rescues and houses until they are well or old enough to be released back into the wild. We got in touch with her to find out more about her hedgehog rescue service and how the cat flaps are helping the hedgehogs in her care.

Study from Sure Petcare on pet obesity points finger at ‘pet pilferers’ and accidental overfeeding

6th January 2020

Nearly half (44%) of all pet owners have caught their pets stealing from a co-habiting animal’s bowl, according to the results of a study on pet obesity undertaken by Sure Petcare, the pet technology specialist. The study also found almost three in four (72%) owners had over-fed their pets, while two thirds (64%) of pet owners had never used weighing scales to measure out their pet’s food.

Survey reveals the Christmas buying habits of pet owners

23rd October 2019

We know that many people consider their pets to be part of the family so we decided to conduct a survey to discover how much owners might be spending on their pets this Christmas and the types of presents they might be buying. Here’s what we found.

A holiday gift for a happy and healthy pet

17th October 2019

From monitoring the food portions of famished felines to preventing a devious dog tucking in to another pet’s dinner, the SureFeed Microchip Pet Feeder Connect from Sure Petcare, the pet technology specialist, today announced the perfect holiday gift to help keep four-legged friends healthy and give owners peace of mind.

Animo app update

7th October 2019

Animo, our activity and behaviour monitor for dogs, has had an app refresh, making it more intuitive and easier to navigate. Here’s what’s new.

Win a bundle of Sure Petcare products and a hamper for your pet sitter!

15th August 2019

THIS CONTEST IS NOW CLOSED.

Sure Petcare Introduces Latest Feline Pet Technology Products at 18th Annual European ISFM Congress

24th June 2019

New connected feeder helps owners monitor pet food consumption and feeding patterns using the Sure Petcare app.

SureFeed Microchip Pet Feeder Connect to be shared at Cats Protection National Conference

10th June 2019

Sure Petcare will be showing the latest in pet tech, the SureFeed Microchip Pet Feeder Connect, to supporters of Cats Protection at their National Conference, to be held on 14th and 15th June 2019 in Gatwick.

Monitor and understand your pet's eating behaviour, to better care for your pet

29th April 2019

Pet product specialist Sure Petcare announce the launch of the SureFeed Microchip Pet Feeder Connect, the next generation of the best-selling SureFeed Microchip Pet Feeder. The smart feeder monitors how much and when a pet eats, sending real-time updates directly to the pet owner’s phone. The new product also features integrated scales, which enable owners to provide accurate food portions to their pet at every meal.

Veterinary nurse praises the SureFeed Microchip Pet Feeder

10th April 2019

Georgia Woods RVN CertCFVHNut has been recommending the SureFeed Microchip Pet Feeder to her clients. We got in touch with her to find out more.

National Pet Month focuses on how pets can help mental health

3rd April 2019

This year, National Pet Month is running from 1st April to 6th May with a focus on how pets can help our mental health. We take a look at how our pets can help to keep us calm and relaxed.

Sure Petcare to share first view of connected Pet Feeder at Heimtiermesse Munich

12th March 2019

Cambridge, UK (12 March 2019) Sure Petcare, the leading pet technology specialist, will be showing the latest in pet tech, the SureFeed Microchip Pet Feeder Connect, for the first time at the Heimtiermesse München Pet Show held on 16 and 17 March 2019, at the MTC World of Fashion House 1, Munich.

Win an Animo at Crufts!

7th March 2019

This year at Crufts, you have the chance to win an Animo, which is being included in a hamper of dog behaviour goodies that ADAPTIL are giving away at the show. Crufts is being held on 7th-10th March 2019 at the NEC in Birmingham. ADAPTIL will be on stand 38, Hall 4, so be sure to pay them a visit for your chance to win!

Sure Petcare’s view from CES

25th February 2019

Sure Petcare attended CES in Las Vegas for the first time in January, with over 180,00 technology buyers, journalists and enthusiasts visiting over 4000 companies in attendance.

Sure Petcare to highlight the future of pet technology at CES 2019

7th January 2019

Sure Petcare, the pet tech specialist, will be sharing the latest in pet technology at a special press conference at CES 2019 on Wednesday 9th January 2019.

It’s been an exciting year for Sure Petcare

19th December 2018

We’ve had an exciting, eventful year here at Sure Petcare, so we thought we’d take a look back at 2018’s highlights.

Win a Sure Petcare bundle in our final #FestiveFridays contest

14th December 2018

It’s the last instalment of our #FestiveFridays contest and we’re giving you the chance to win a bundle of Sure Petcare products to kit out your whole fur family! The prize bundle includes:

Win a bundle of dog goodies in our #FestiveFridays contest

7th December 2018

It’s week two of our #FestiveFridays contest and this time we have a bundle of dog goodies to give away. You could win all of these great prizes!

Sure Petcare to share how data can help pets and owners at CES

3rd December 2018

We’ll be attending CES for the first time on 8-12 January 2019, showcasing our connected products whose data can help pet owners keep on top of their animal’s health and wellbeing. Our connected pet doors, activity and behaviour monitor for dogs and soon to be launched connected feeder will all be featured at CES on booth #42367.

Win a bundle of cat goodies in week one of our #FestiveFridays contest

30th November 2018

Today we are launching our #FestiveFridays contest on the Sure Petcare Facebook page, giving cat owners the chance to win a bundle of goodies.

A greater understanding of your dog's behaviour and wellbeing

28th November 2018

Pet product specialist Sure Petcare today announced the launch of Animo, the lifelong activity and behaviour monitor which learns and accurately interprets the unique behaviour and activity patterns of a dog.

Sure Petcare to showcase connected product ecosystem at CES

26th November 2018

Sure Petcare will be attending CES in Las Vegas for the first time on 8-11 January 2019. For 50 years CES has been a gathering place for next-generation innovations, making it the ideal event for us to showcase our connected product ecosystem; a suite of smart pet products which are designed to work together to offer pet owners a proactive way to care for their pets.

Sure Petcare raises £225 for Battersea in silent auction

8th November 2018

Battersea held its glitzy Collar and Coats Gala Ball on 1st November at Battersea Evolution in London. Celebrating its tenth year, the black-tie event attracted celebrities such as Dame Jaquelin Wilson and TV doctor Christian Jessen, who noted the health benefits of owning a dog, particularly for young people with learning difficulties.

Halloween bake sale raises £80 for iCatCare

31st October 2018

At Sure Petcare we held a Halloween bake sale today with all proceeds going to iCatCare (International Cat Care). We were pleased to have raised £80 for this fantastic charity, which is passionate about improving the care of all cats, both owned and unowned.

Sure Petcare supports Wood Green's Dog's Day Out

31st October 2018

Sure Petcare, the leading pet technology specialist, will be supporting Wood Green, The Animal Charity’s “Dog’s Day Out”, to be held at Wood Green, Godmanchester on Sunday 11 November 2018.

Microchip Cat Flap Connect shortlisted in PIF Awards

15th October 2018

The SureFlap Microchip Cat Flap Connect has been shortlisted for a Product Innovation Award in the Pet Industry Federation’s Pet Industry Awards 2018.

SureFlap Microchip Cat Flap Connect joins the Sure Petcare range of connected products

10th July 2018

Pet product specialist Sure Petcare today announced the availability of the most advanced cat flap ever, the Microchip Cat Flap Connect.

Cambridge Cat Lovers Cocktail party raises £540 for International Cat Care

25th June 2018

More than 30 cat lovers joined a special cat themed cocktail party held at Cambridge Cat Clinic, on Thursday 21 June at the Cambridge Cat Clinic in Fulbourn.

Local business hosts cat-themed party to support international cat charity

31st May 2018

Cambridge-based cat lovers are invited to join the Cambridge Cat Clinic, Sure Petcare and International Cat Care for a cat-themed party celebrating all things feline, to be held on Thursday 21 June at the Cambridge Cat Clinic in Fulbourn.

Interzoo – introducing the latest Sure Petcare products

11th April 2018

It’s the 10th Anniversary of the first Sure Petcare product sold, the SureFlap Microchip Cat Flap, and 2018 is set to be an exciting year with additional innovative pet products due for release. We will be sharing a first-view of our latest connected products at Interzoo 2018 between 8 and 11 May in Nuremberg, Germany.

Win a Hamper in our Easter Egg Hunt Contest

26th March 2018

It’s contest time, and what better way to prepare for the Easter weekend than with an Easter Egg Hunt! We’ve hidden four Sure Petcare Easter Eggs in our blog for you to find. Each egg is stamped with a different code, simply find all four eggs and tell us the codes for your chance to win a hamper of goodies.

Hoshi’s House resident finds new home

8th March 2018

Last year we sponsored a summer house in the cat section of the Godmanchester branch of Wood Green, the Animals Charity. Hoshi’s House, as the summer house is known, is in its own enclosure and is designed for cats who need their own space while they wait for a new home. Its most recent resident, Chase, has now found a new home after spending three months in the house.

Keeping your pet hydrated in line with World Kidney Day

1st March 2018

World Kidney Day is on the 8th March, a day highlighting the importance of caring for our kidneys. Drinking plenty of water is one of the ways to keep our kidneys healthy, and the same goes for our pets.

Personalised SureFeed Microchip Pet Feeder Contest Results

19th February 2018

The SureFeed Microchip Pet Feeder is designed to be used by a specific pet, so it’s the perfect product to personalise. We’ve seen quite a few customers personalise their own feeders with their pets’ names. We loved this idea, so we decided to host a contest on our Facebook page to give cat owners the chance to win personalised feeders for their entire feline family.

Sure Petcare's parent brand changes name

14th February 2018

Allflex Group, parent brand of Allflex, SCR, Biomark and Sure Petcare, has changed its name to Antelliq; further strengthening its position as the World’s Leading Animal Intelligence Group.

Get happiness from your pet on Blue Monday

8th January 2018

The third Monday in January is often referred to as Blue Monday, but if we turn to our pets, we’ll realise there’s nothing to be depressed about. Any pet owner will understand the happiness their pet brings them; after all, it’s one of the main reasons for having a pet. Here we pinpoint exactly what it is that makes us smile about our pets.

SureFeed Microchip Pet Feeder aids snowshoe hare research project

3rd January 2018

Yasmine is a PhD student in the Biology department at the University of Alberta. She has been conducting research on the influence of food on snowshoe hare behaviour, survival and reproduction in Northern Canada. When she came across the SureFeed Microchip Pet Feeder, she knew she had found the ideal food bowl to help support her research.

Sure Petcare’s 24 Days of Christmas 2017

4th December 2017

Join us for the 24 days of Christmas on the Sure Petcare Facebook page! We have loads of great prizes to be won each day between now and Christmas Eve.

Sure Petcare Sponsors New Cat Summer House at Wood Green, The Animals Charity

15th November 2017

Sure Petcare has sponsored a new summer house in the cat section of Wood Green, The Animals Charity Godmanchester centre in Cambridgeshire.

Sure Petcare to Showcase SureFlap Microchip Pet Door Connect at CES Unveiled, Amsterdam

12th October 2017

Sure Petcare, the pet technology specialist, will be showcasing the SureFlap Microchip Pet Door Connect for the first time in the Netherlands, at CES Unveiled Amsterdam on Thursday 26 October 2017 at the Beirs van Berlage.

SureFlap changes its name to Sure Petcare in line with future strategy

11th September 2017

SureFlap, the pet technology specialist, today announced that it has changed its name to Sure Petcare. The move is part of a rebranding initiative to better align the company’s name with its future strategy to expand its connected product range.

Say meow to the world's first app-controlled pet door

27th June 2017

Pet lifestyle specialist SureFlap announces the first-ever app-controlled pet door - the Microchip Pet Door Connect. Combined with the Sure Petcare app allows pet owners to control the pet door remotely as well as monitor their pets’ activity and habits

SureFlap® launches handy new SureSense Microchip Reader

4th January 2017

SureFlap®, the award-winning microchip pet product specialist, has launched a handy, pocket-sized microchip reader – the SureSense™ Microchip Reader.

SureFlap products – they’re not just for pets!

16th August 2016

Bristol Zoo Gardens is the fifth oldest zoo in the world and first opened its doors to the public on Monday 11 July 1836. Since then it has helped save over 175 species from extinction, shown 40 million school aged children the value of nature for human society and has given more than 90 million visitors a great day out. The site is owned and operated by Bristol Zoological Society; a conservation and education charity.

Cats and dogs being recruited for Microchip Temperature Study

21st March 2016

We’re on the hunt for 1,000 cats and dogs that have idENTICHIP® with Bio-Thermo® microchips to take part in an exciting temperature study this April.

SureFlap is featuring in the Salesforce Transform your Business campaign in London

18th January 2016

Salesforce is a powerful customer relationship management tool that helps us to stay connected with our customers at every stage of their buying journey, from pre-purchase queries to post-purchase feedback.

Pet feeding habits inspire the new SureFeed Sealed Pet Bowl

8th January 2016

We surveyed 1,420 cat and dog owners to gain an insight into the feeding habits of household pets.

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