Sure Petcare shortlisted in Electronics Industry Awards 2020

24th June 2020

Our SureFeed Microchip Pet Feeder Connect has been shortlisted in the Internet of Things Product of the Year category of the Electronics Industry Awards 2020.

The SureFeed Microchip Pet Feeder is the only pet product to be featured in this category, which recognises companies who have developed a practical solution to everyday problems using internet connectivity. Other companies shortlisted companies in the same category include Analog Devices, Brainboxes, Microchip Technology and Dialog Semiconductor.

Industry professionals will be part of the decision-making process and the winners will be announced at an awards event in the Tower Hotel in London on 24^th September 2020.

The Electronics Industry Awards invites entries from all sectors, so we are delighted to have been selected as a finalist.

The SureFeed Microchip Pet Feeder Connect uses microchip-reading technology to keep non-registered pets out of another pet’s food.

Using the Hub, the feeder links to the Sure Petcare app to give real-time updates on how often a pet feeds and how much they eat at each sitting. The pet’s feeding routine is stored within the app, enabling the owner to learn their pet’s normal eating patterns, so that they can easily spot changes which could be an indication of illness or distress.