Sure Petcare to showcase dog behaviour and activity monitor and new connected feeder at Dog Lovers Show, Melbourne

29th April 2019

Sure Petcare, the leading pet technology specialist, will be showcasing the SureFeed Microchip Pet Feeder Connect, the latest in pet technology, at the Dog Lovers Show, Melbourne from Friday 3 to Sunday 5 May 2019, before it’s national launch in June 2019.

Held at the Royal Exhibition Building, visitors to the Sure Petcare stand will get the chance to win a Microchip Pet Feeder Connect as well as get a closer look at the Animo dog behaviour and activity monitor, which enables owners to identify changes in behaviour, such as increased barking, scratching and shaking, as well as managing sleep quality.

Launching later this year, the SureFeed Microchip Pet Feeder Connect has integrated weighing scales to accurately portion a pet’s food. Working with the Sure Petcare app, owners can see how much their pet has eaten, how often and when, supporting healthy eating, pets on specialist diets and medication.  The Sure Petcare app can be used to connect up to 10 Sure Petcare connected products including the SureFlap range of connected pet doors such as the SureFlap Microchip Cat Door Connect and SureFlap Microchip Pet Door Connect.  When used in the same Sure Petcare app, owners can get a far more detailed view of their pet’s behaviour, all in one place.

Sure Petcare will also be sharing Animo, the dog behaviour and activity monitor delivering insights into a dog’s activity and sleep, as well as problem behaviours such as shaking, scratching and barking.  These insights help owners to understand the changing needs of their pet over its lifetime, enabling them to provide proactive and personalised pet care.  Worn on the dog’s collar, Animo is lightweight, waterproof and suitable for dogs of all sizes. When used with the Sure Petcare Animo app, owners can set and monitor daily activity goals for their pet, as well as view their pet’s activity and behaviour reports by day, week, month or year.  The app also provides an hour-by-hour sleep quality report every night, which can be compared against previous nights to easily spot changes in sleep patterns. 

Graham Taylor, National Business Manager, Sure Petcare said: “We are looking forward to sharing our latest connected pet product to the visitors to the stand and are excited to get their reaction to the SureFeed Microchip Pet Feeder Connect before it is released to the market.  The Microchip Pet Feeder Connect joins our already-popular series of connected pet doors, including the SureFlap Microchip Pet Door Connect and SureFlap Microchip Cat Door Connect which will also be available on the stand.”

For more information please contact Clare Fuller on press@surepetcare.com.