Sure Petcare to share first view of connected Pet Feeder at Heimtiermesse Munich

12th March 2019

Cambridge, UK (12 March 2019) Sure Petcare, the leading pet technology specialist, will be showing the latest in pet tech, the SureFeed Microchip Pet Feeder Connect, for the first time at the Heimtiermesse München Pet Show held on 16 and 17 March 2019, at the MTC World of Fashion House 1, Munich.

Visitors to stand B416 in Hall 4, will have a first view of the SureFeed Microchip Pet Feeder Connect, the latest generation of feeding products designed for cats and small dogs, Before it launches in Germany in April.  The Microchip Pet Feeder Connect has integrated weighing scales to accurately portion pet’s food and, when used with the Sure Petcare App, owners can view how much their pet has eaten, how often and when, supporting healthy eating, pets on specialist diets and medication.  Owners will have a detailed insight of their pet’s feeding behaviours, noticing changes over time.  The Sure Petcare app can be used to connect up to 10 Sure Petcare connected products including the one of the SureFlap range of connected pet doors such as the SureFlap Microchip Cat Flap Connect and SureFlap Microchip Pet Door Connect.  When used in the same Sure Petcare app, owners can get a far detailed view of their pet’s behaviour, in one place.

Sure Petcare is sharing the stand with Miez und Maunz, a cat sitting agency based in Munich which offered dedicated and trained cat sitters to ensure the best care for cats whilst their owners are aware.  Specialist cat sitters are trained in areas such as stress, first aid and behaviour.

Kathleen Speichert, European Marketing Manager, Sure Petcare said: “We are looking forward to sharing our latest connected pet product to the visitors of the pet show and excited to get their reaction to the SureFeed Microchip Pet Feeder Connect before it is released to the market. The Microchip Pet Feeder Connect joins our already-popular series of connected pet doors, including the SureFlap Microchip Pet Door Connect and SureFlap Microchip Cat Flap Connect which will also be available on the stand.”

“We are delighted to be sharing the stand with Miez and Munz as our businesses share the same values – helping owners to care for their pets  in the best way possible.  With the Sure Petcare app, owners can stay connected with their pet whilst their pet is being taken care of by qualified professionals.”

Sure Petcare will also be sharing Animo, the dog behaviour and activity monitor delivering insights into a dog’s activity and sleep, as well problem behaviours such as shaking, scratching and barking.  These insights help owners to understand the changing needs of their pet over its lifetime, enabling them to provide proactive and personalised pet care.  Worn on the dog’s collar, Animo is lightweight, waterproof and suitable for dogs of all sizes. When used with the Sure Petcare Animo app, owners can set and monitor daily activity goals for their pet, as well as view their pet’s activity and behaviour reports by day, week, month or year.  The app also provides an hour-by-hour sleep quality report every night, which can be compared against previous nights to easily spot changes in sleep patterns.