Sure Petcare Shares Latest Pet Technology at Expo in Wellington

20th October 2020

Sure Petcare, the leading pet technology specialist, today announced it will be sharing the latest in pet technology, the SUREFEED® Microchip Pet Feeder Connect and ANIMO® dog behaviour and activity monitor, at the Pet & Animal Expo held at the Te Rauparaha Arena on 14th and 15th November 2020. Visitors to the stand will have the chance to win prizes, including a SURE PETCARE™ product of their choice.

The Sure Petcare team at Stand 38 will hold demonstrations of the full SUREFLAP® and SUREFEED product range, including the popular SUREFLAP Microchip Cat Flap and SUREFEED Microchip Pet Feeder as well as the latest connected versions, including the Microchip Pet Feeder Connect. Designed for cats and small dogs, the Microchip Pet Feeder Connect has integrated weighing scales to accurately portion a pet’s food, ideal for weight management diets and portion control. When used with the SURE PETCARE app, the SUREFEED products allow owners to view how much, how often and when their pet eats and is ideal for pets on specialist diets or medication that require monitoring. Pet owners are presented with detailed insights of their pet’s feeding behaviours, highlighting changes that may have gone unnoticed. 

Visitors will  get the chance to see ANIMO, the dog behaviour and activity monitor, that delivers insights into a dog’s activity and sleep, as well as problem behaviours, such as shaking, scratching and barking.  These insights help owners understand the changing needs of their pet over its lifetime, enabling them to provide proactive and personalised pet care.  Worn on the dog’s collar, ANIMO is lightweight, waterproof and suitable for dogs of all sizes beyond four months of age. When used with the SURE PETCARE ANIMO app, owners can set and monitor daily activity goals for their pet, as well as view their pet’s activity and behaviour reports by day, week, month or year. 

The app also provides an hour-by-hour sleep quality report every night, which can be compared against previous nights to easily spot changes in sleep patterns.  “We have attended the Pet & Animal Expos in Wellington for the last five years and are delighted to be attending again,” said Raewyn Carter, sales and operations manager, Sure Petcare.  “Every year, we meet with and share our innovations directly with the pet owners to help them proactively care for their pets.  We are looking forward to sharing our latest in pet technology, along with some fun, special offers and prizes at the same time.” 

About Sure PetcareSure Petcare, the pet technology specialist, provides pet products that empower owners to care for their pets in entirely new ways. Founded in 2007, we have developed an award-winning range of microchip-operated pet doors and feeders, which solve many problems commonly experienced by pet owners. SURE PETCARE, along with HOMEAGAIN™, is a Companion Animal portfolio of digital products within MSD Animal Health. 

In 2017, Sure Petcare expanded its product range to include connected devices designed to provide proactive pet care by giving owners data and insight into their pets’ day-to-day behaviours, activities, and routines. Over time, this information will provide pet owners a greater understanding of their pet’s health and well-being. Sure Petcare sells direct through retail stores and veterinary practices in 35 countries. 

Through its commitment to The Science of Healthier Animals™, MSD Animal Health offers veterinarians, farmers, pet owners and governments one of the widest ranges of veterinary pharmaceuticals, vaccines and health management solutions and services as well as an extensive suite of digitally connected identification, traceability and monitoring products. MSD Animal Health is dedicated to preserving and improving the health, well-being and performance of animals and the people who care for them.

For more information, visit www.surepetcare.com or connect with us on LinkedIn, Twitter, Facebook or Instagram.